CASE Asia Conference
for International and National Schools
by Frank Opray, Director, Washington Services

Marketing international schools, both non-profit and proprietary, has become increasingly sophisticated in recent years, as has the development of alumni relations programs and educational philanthropy.

As a consequence of these developments the first ever CASE, (Council for the Advancement and Support of Education), conference in Asia on development and marketing in international schools is scheduled for Bangkok, 9 & 10 May 2005.

The conference will provide Board members, Heads and Development/Marketing staff with the opportunity to hear from senior practitioners from Asia, Australia and Europe on how to plan, establish and sustain effective marketing, alumni relations and fundraising functions in their schools. The conference will have a strong management focus suited to Heads and Board members.

Many schools now have well qualified staff overseeing these functions but professional development opportunities for them in Asia have thus far been limited. All of us in this profession are therefore delighted that CASE has seen fit to address this need, bringing with it it’s world-renowned reputation in these fields.

I strongly recommend you to come to Bangkok in May for this unique professional development and networking opportunity.

Frank Opray, Director
Washington Services
March 2005

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Washington Services : Management Consultants

Washington Services is a consultancy which works with not for profit organisations, particularly in the education sector, helping them to:

  • more effectively market their services and achieve enrolment targets,
  • enhance their fundraising and friend raising activities, (including amongst alumni),
  • utilise computer databases in order to achieve the above.

Marketing support involves an analysis of the strengths and weaknesses of the client relative to its target audience, constituency surveys, market segmentation and computer database matching and mining techniques designed to identify additional parents or supporters of the institution.

Fundraising support is provided relative to Annual Giving, Major Gift Programmes, Special Events and Bequest Programmes.

Advice on friend raising techniques covers parent, alumni and other supporter bases with an emphasis on ways and means to convert these constituents into financial supporters of the institution.

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March 2005 Shambles Newsletter

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